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DHL compra un annuncio su un giornale cinese e lo spedisce via posta in Australia. Questa l’idea dietro la campagna realizzata dall’agenzia Clemenger BBDO.
DHL Express: The Imported Ad
Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy
Creative Director: Rebecca Carrasco
Art Director: Katrina Jarratt
Copywriter: Tom Russell
Planner: David Halter
Group Account Director: Emily Perrett
Agency Producer: Henry Welch
Designer: Tim McPherson
Senior Account Director: Cate Stuart-Robertson
Published: January 2013
